Apple & Lytro : Steve Jobs looked to reinvent Apple’s iPhone photography
February 2, 2012
““He had three things that he wanted to reinvent: the television, textbooks and photography,” said biographer Walter Isaacson in an interview following the release of his biography on Steve Jobs.”
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“As Lytro explained on its official website, the company’s technology is extremely unique and fits the build of reinventing something as apparently simple as capturing a photograph. Apple made a point to explain how much light the new iPhone 4S camera can take in with its new sensor and its newly designed 5-lens optics system. Instead of working in a single-pane fashion —like most cameras today— Lytro’s technology is actually able to intake an entire light field at one time.”
Read the full article @95tomac.
